2019英雄聯(lián)盟職業(yè)聯(lián)賽 LPL春季決賽丨高品質(zhì)的沉浸式體驗(yàn)

會(huì)創(chuàng)意 4年前

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獲獎(jiǎng)：

Event Marketing Awards 2020

“活動(dòng)營(yíng)銷大獎(jiǎng)”最佳體育賽事—銀獎(jiǎng)

活動(dòng)名稱 :?2019英雄聯(lián)盟職業(yè)聯(lián)賽（LPL）春季決賽

供應(yīng)機(jī)構(gòu)：Uniplan優(yōu)尼

活動(dòng)時(shí)間：2019.4.22

活動(dòng)品牌：TJ Sports

自從2017年《英雄聯(lián)盟全球總決賽》現(xiàn)場(chǎng)的AR遠(yuǎn)古巨龍的驚艷視覺之后，英雄聯(lián)盟的活動(dòng)是各種創(chuàng)意活動(dòng)供應(yīng)商的目標(biāo)，2019年的大型活動(dòng)現(xiàn)場(chǎng)也不例外。

Since the amazing vision of AR ancient dragon at the 2017 hero League global finals, the activities of hero league are the targets of various creative activity suppliers, and the large-scale activities in 2019 are no exception.

近年來(lái)，電子競(jìng)技的受歡迎程度呈指數(shù)級(jí)增長(zhǎng)，并通過社交媒體和實(shí)時(shí)流媒體等技術(shù)手段影響了眾多人口和新一代。

In recent years, the popularity of E-sports has increased exponentially, and it has affected a large number of people and the new generation through social media, real-time streaming media and other technical means.

為了在觀眾和玩家之間引起共鳴，我們大膽地想象；使只能通過數(shù)字方式看到的游戲元素栩栩如生。不僅組織比賽，還創(chuàng)造了一種奇觀，無(wú)論是親自觀看直播還是通過各種流媒體平臺(tái)觀看，都能為粉絲帶來(lái)超現(xiàn)實(shí)的體驗(yàn)。

In order to resonate between the audience and the players, we boldly imagine; make the game elements that can only be seen through the digital way lifelike. It not only organizes competitions, but also creates a spectacle, which can bring surreal experience for fans whether watching live broadcast in person or through various streaming media platforms.