NIKE REACT Running the Earth / NIKE REACT跑動(dòng)地球
隨著NIKE REACT開售,NIKE于3月17日舉辦 “NIKE REACT跑動(dòng)地球”活動(dòng), 吸引各路鋒人潮咖相聚美羅城,一起跑動(dòng)地球!
With the NIKE REACT on sale, the “NIKE REACT Running the Earth” event was held on March 17th, attracting various crowds gather in Metro City to witness the moment of miracle.
有始以來(lái),這無(wú)疑是Wonderlabs呈現(xiàn)過(guò)的“最瘋狂”、“最酷炫”和“最挑戰(zhàn)”的項(xiàng)目。從前期Brainstorm到最后吊炸天的結(jié)果,這一路只有我們自己知道都經(jīng)歷和克服了什么。
?For Wonderlabs, it was absolutely the Craziest, Coolest and most Challenging Project ever. From early brainstorming to the explosive result, we know what we have experienced and overcome. 整個(gè)城市都在圍觀這個(gè)奇跡,我們做到了! The entire city was watching this miracle, we did it! Run, Wonderlabs fellows, Run! Run to Sunday and sleep all day! (PS: event day was Saturday.) Client: Nike Agency: Kinetic 團(tuán)隊(duì)介紹 / Team introduction: Technical Director: CL Dong, Account Director: Nemanja Vicic Art Director: Vladimir Peric Senior Content Designer: Yann Eldin Graphic Designer: Amber Dong Head of R&D: Matthew Deblock Senior Software Engineer: Xiaosong Chu Software Engineer: Fang Wenkai, Kelvin Kang PE(AV Manager): Jason Dong PE(Construction Manager): Pocky Jiang Onsite Executive: Yancan Wu Video Shoot: Vladimir Milosevic Video Edit: Nemanja Vicic & Vladimir Milosevic Original Music Composition: GUM Asia AV Supplier: Fineshow Construction Supplier: Lanyu Booth Visualization & Construction:Wispark Original Concept:WK 特別感謝 / Special thanks: And big Thanks to NIKE & Kinetic for this collaboration.