【GDX】迪士尼頻道驚喜儲(chǔ)物柜

會(huì)創(chuàng)意二次元發(fā)布會(huì) 3年前

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項(xiàng)目品牌：待定

項(xiàng)目行業(yè)：傳媒及媒體

項(xiàng)目日期：2020-07-02 09:00 2020-07-02 18:00

項(xiàng)目地點(diǎn)：線下

項(xiàng)目名稱：【GDX】迪士尼頻道驚喜儲(chǔ)物柜

Disney Channel – Surprise Lockers

驚喜儲(chǔ)物柜-迪斯尼頻道

The Challenge 挑戰(zhàn)

To promote their new film, Zombies 2, Disney channel wanted to create a high impact experiential campaign that drove tune in for new and existing fans of the franchise. Specifically, their target market was not only the general public, but young children ages 6-14.??

為了宣傳他們的新電影《僵尸2》，迪斯尼頻道希望制作一個(gè)具有高影響力的體驗(yàn)性廣告系列，以吸引新的和現(xiàn)有的影迷。具體而言，他們的目標(biāo)市場(chǎng)不僅是普通大眾，而且是6-14歲的幼兒。??

The Solution?解決方案

What started out as a “show your school spirit” vending machines morphed into prize lockers where fans would be given a fun branded takeaway by a werewolf, cheerleader or zombie hand. Fans of all ages were encouraged to open the lockers at “their own risk”. Multiple sets activated all across the country over the span of two weeks and hit: Los Angeles, San Diego, Raleigh, Louisville, Baltimore, Philadelphia, Orlando, Miami.?

原先的“展示你的學(xué)校精神”自動(dòng)售貨機(jī)變成了儲(chǔ)物柜，打開柜子以后，粉絲可以看見狼人、啦啦隊(duì)長(zhǎng)或僵尸手從而獲得有趣的品牌周邊。我們鼓勵(lì)所有年齡段的粉絲以“自擔(dān)風(fēng)險(xiǎn)”的原則，打開儲(chǔ)物柜。在兩周的時(shí)間里，全國各地激活了多套裝置，并大獲成功：洛杉磯，圣地亞哥，羅利，路易斯維爾，巴爾的摩，費(fèi)城，奧蘭多，邁阿密。?

At the Grove in Los Angeles, movie talent Chandler Kinney and Pearce Joza showed up to participate in the fun interacting with fans and taking pictures.?

在洛杉磯的格羅夫，電影天才錢德勒·金尼（Chandler Kinney）和皮爾斯·喬扎（Pearce Joza）參加了與粉絲互動(dòng)和拍照的娛樂活動(dòng)。?