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【GDX】Freeform 25天的圣誕節(jié)
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項(xiàng)目品牌：待定
項(xiàng)目行業(yè)：傳媒及媒體
項(xiàng)目日期：2020-07-13 09:00 2020-07-13 18:00
項(xiàng)目地點(diǎn)：美國(guó)
項(xiàng)目名稱：【GDX】Freeform ?25天的圣誕節(jié)
Freeform 25 Days of Christmas
Freeform ?25天的圣誕節(jié)
The Challenge 挑戰(zhàn)
As part of their 25 Days of Christmas campaign, Freeform wanted to surprise one family, whose home was lost in a natural disaster, a tiny home inside of a giant Christmas package.
作為 “25天圣誕節(jié)” 活動(dòng)的一部分，Freeform（迪士尼旗下有線電視網(wǎng)）希望給一戶因自然災(zāi)害而失去住房的家庭一個(gè)大驚喜 —— 一所巨大的圣誕節(jié)包裝內(nèi)的小房子。??
The Solution 解決方案
The interactive set was constructed at Oculus Plaza (One World Trade Center) and GDX was responsible for scouting and securing the location, hiring the talent and creating all production assets.
互動(dòng)裝置是在Oculus Plaza（世界貿(mào)易中心一號(hào)樓）上建造的，GDX負(fù)責(zé)尋找并保護(hù)地點(diǎn)，雇用工人并建造了整所房子。?
?
The reveal of this set was broadcasted live on Good Morning America and launched a national sweepstakes. Families who lost their home in a natural disaster could apply to win. Right before Christmas, Freeform gifted a family in California who lost their home in a forest fire.
該節(jié)目的現(xiàn)場(chǎng)直播在《早安美國(guó)》上直播，并發(fā)起了全國(guó)性抽獎(jiǎng)活動(dòng)。在自然災(zāi)害中失去家園的家庭可以申請(qǐng)取勝。在圣誕節(jié)前夕，F(xiàn)reeform送給了來(lái)自加利福尼亞的一家因森林大火而失去家園的家庭（中獎(jiǎng)?wù)撸??
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圖片來(lái)自網(wǎng)絡(luò)及品牌公開(kāi)信息，出處見(jiàn)鏈接
原文鏈接為：https://gdxstudios.com/portfolio-posts/freeform-25-days-of-christmas/
