【GDX】暴雪娛樂冰淇淋城堡

會(huì)創(chuàng)意游戲電競(jìng) 3年前

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項(xiàng)目品牌：待定

項(xiàng)目行業(yè)：娛樂及文化

項(xiàng)目日期：2020-07-14 09:00 2020-07-14 18:00

項(xiàng)目地點(diǎn)：美國(guó)

項(xiàng)目名稱：【GDX】暴雪游娛樂冰淇淋城堡

Ice-Cream Citadel – Blizzard?

冰淇淋城堡–暴雪娛樂?

The Challenge 挑戰(zhàn)

Blizzard Entertainment wanted to announce and promote the Frozen Throne expansion on their popular card playing game, Hearthstone at San Diego Comic-Con. Knowing it was going to be a hot summer, they wanted to allow fans to step into the Lych King’s ice cold layer for a memorable activation.

暴雪娛樂（Blizzard Entertainment）希望在圣地亞哥漫展上，發(fā)布并推廣其流行的紙牌游戲《爐石傳說》的新的拓展包系列——《冰封王座》（Frozen Throne）。在這樣一個(gè)炎熱的夏天，他們想讓歌迷走進(jìn)Lych King的冰城堡，進(jìn)行難忘而刺激的冒險(xiǎn)體驗(yàn)。??

The Solution 解決方案

A custom facade was built around a walk-in freezer to create a frozen-over ice cream parlor. Nitrogen ice cream was served to those brave enough to enter the Ice Cream Citadel. Fans also got to take a photo next to the Lich King on his 8ft. throne!

我們布置了可以自定義外觀的在步入式冷庫，建了一個(gè)冰淇淋店。向那些勇敢進(jìn)入冰淇淋城堡的人們提供了氮?dú)獗苛?。粉絲們還必須在8英尺高的巫妖王旁邊拍照。進(jìn)擊吧！冰封王座！??